Mayor for a Day. Firefighter for a Day. Astronaut for a Day. All good choices, but for the Disney fan, it has to be Imagineer for a Day! Join me and my fellow Blogorailers as we exploit our opportunities to change whatever we want about the attractions and/or shows in the Disney parks!
Rock ‘n‘ Roller Coaster Starring Aerosmith
Currently, Rock ‘n’ Roller Coaster Starring Aerosmith is an enclosed launched steel roller coaster at Disney’s Hollywood Studios at the Walt Disney World Resort and at the Walt Disney Studios Park in Disneyland Paris. As the attraction’s name suggests, the coaster features Aerosmith members, Steven Tyler, Joe Perry, Tom Hamilton, Joey Kramer, and Brad Whitford.
Remember them? Many young people today don’t, and this is one reason I feel it’s time for a rethink! Even if the queue area is awesome.
The Florida attraction opened on July 29, 1999 and is located at the end of Sunset Boulevard. The coaster accelerates from 0 to 57 miles per hour in 2.8 seconds and that is something I would not change! Because riders experience 4.5 G as they enter the first inversion, more than an astronaut does on a space shuttle launch. Yeah. It’s that wicked!
But outdated. So what would I do to reinvigorate this attraction if I were an Imagineer?
F I R S T
Introduce a new theme
Out with Aerosmith and the music angle. Rather than mess with the beyond-awesome Twilight Zone Tower of Terror I would introduce a Marvel theme to this attraction instead. Universal Studios has made an art form out of fusing Marvel characters with cutting edge roller coaster technology and as a result has arguably kicked Disney’s butt in the thrill ride sector!
Adding to the obvious symmetry of this product placement is that Disney’s Hollywood Studios is a movie-themed park. Marvel Comics movies are killing at the box office now and will likely continue to do so for many years to come. So a superhero overlay only makes sense.
S E C O N D
Reinvent the queue area
Out with the tacky video message. There are so many better and higher tech ways to engage an audience than a flat screen video presentation. The concept artwork for the Guardians of the Galaxy queue area planned for TOT would work here.
Or we could use Avengers Mansion as a template. Or Stark Industries. Or Dr. Strange’s Inner Sanctum. The list of available options are numerous and could be swapped out to freshen up the attraction as new Marvel movies are released. This would also give Disney the opportunity to promote new properties.
T H I R D
Add additional Photo Ops
One action shot is not enough! I love ride photos and this roller coaster has so many scream-inducing moves that more cameras to capture these moments would be cool.
Beyond that, we have the opportunity to create a Marvel hero meet-and-greet beyond anything we have seen in a Disney park to date! Face characters could interact with guests during times of peak capacity. More face characters could be waiting for guests after the ride, near the obligatory gift shop, to pose for pictures.
And that my friends is what I would do to the Rock ‘n’ Roller Coaster if I were an Imagineer for a day! Of course, it would take slightly longer than a day to pull off such changes, but with a little faith and some pixie dust… it would still take longer than a day.
But I’m a patient man and would stick with it until it was done! Am I hired?