Walt Disney Company Magazine Advertising Pages

Another great type of collectible that fits into just about anyone’s display space is what is called ‘ephemera’. Ephemera is defined as “items of collectible memorabilia, typically written or printed ones, that were originally expected to have only short-term usefulness.” Advertising pages or supplements fall into this category.

But they are wonderful pieces of artwork that you can’t find anywhere else! From promotions for newly released movies to characters being used to push merchandise or services, you can find almost every Disney character as a Pitchman if you look hard enough:

I’m on a bit of a vacation at the time of this post and have been visiting several antique and charity shops, looking for Disney treasures. I found these pages from magazines that are dated from the 1950s.

The image above is a nice advertisement from The Saturday Evening Post of January 31st, 1953. The artwork was designed exclusively for the promotion.

Many vendors are now taking old magazines that are in and of themselves valueless and making them lucrative by cutting the advertising pages out of them and selling them separately. Usually they will arrange such pages into categories. Unfortunately, they don’t usually have a section for just Disney, but intersperse such pages in amongst more general categories, like movies, food, or others.

Pard dog food is no longer available to ‘tempt your dog’. But the parent company, Swift Prepared Foods, is still alive and producing.

Each advertising page came from The Ladies Home Journal of 1955. It appears Trusty was from April, Tramp was from May, and Lady was from June. Each page has quotes from the character singing the praises of the product. You could also send in 3 proofs of purchase for a ‘free’ print of the main character artwork, suitable for framing.

Lady and the Tramp was released in June of 1955. The ad copy mentions that the movie is as yet unreleased at the time the magazine went to press. It’s possible that other characters appeared before the three shown here.

Hocking products is the job of any celebrity, and animated characters don’t escape the responsibility. Above we see Peter Pan, along with some other characters from his namesake movie, simply agog at the beauty and function of Admiral televisions.

Styling, Performance, and Value are the three ‘looks’ that will sell you on an Admiral TV. And if children dragged their long-suffering parents into a local Admiral showroom, they could get a ‘free’ Peter Pan TV Studio! Free. Unless it cost the parents the price of a brand new television they didn’t really know they wanted or needed!

A nice touch is the addition of scenes from the movie placed inside each screen of the televisions in the ad. The page encourages the reader to see the new Peter Pan movie, so we could date the advertisement to the year 1953, but I don’t know what magazine it was from.

So do you enjoy advertising pages like these?

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